Businesses we work with put their heart and soul in attracting visitors to their website - a place where they list products they want to sell or services they want to provide. Be it a 2 people team or 500 people large marketing department, we understand the craft and the effort it takes to put together a website that gets the job done. Marketers invest time, energy, money and pour their heart in setting up campaigns, optimizing for SEO and generating social buzz.
We are here to make you crush your numbers and make you look good. That's all that we want - help you get the most of every ounce of energy, every second and every penny that you have invested.
Meet the Team
Our team of 23 works with over 14,500 marketers helping them craft a user engagement strategy that drives their numbers - be it more traffic, more conversions or more revenue.
We are a team of 4 founders, backed by an amazing team of 23 people and we are stoked about this. Like the folks at Balsamiq, we also believe that life is too short for bad software. Our mission is simple - To help you create a delightful experience for your users. One user at a time. One pixel at a time.
In late 2015, when Vivek, Neel, Shrikant and Sachin were helping ecommerce businesses with their user acquisition strategy, a unique pattern started surfacing - Most of the mobile apps were just not sticky enough to retain users. The web traffic on other hand showed no signs of slowing down and flaunted a reach which was twice of that of apps. At the same time adblockers, poor email open rates had only made user acquisition more difficult.
With this as the problem statement, we decided to start scratch up. The premise was simple - The browser is more than just another container to load HTML content. Somehow acquiring more users translated into sending more emails and doing more advertising. Performance of both these channels has shrunk over the years.
This was when we started our journey of building a solution that helps marketers create delightful experiences. Putting together two pieces - web push notifications and context.